图书详情 Book Information

内容简介 Synopsis

本书以详尽的历史文献和蕞新的考古成果系统阐述了中国商业的缘起，包括“任、用、坚、牢”的华夏商品观、“智、勇、仁、强”的华夏商人观、“农末俱利”的华夏价格观和“天人合一”的华夏市场观。以此帮助营销学者和从业人员从分科、碎片化的认知中解脱出来，逐步形成市场营销的巅峰视角，体会“一览众山小”的全局整体认知。在此基础上，本书创造性地运用易经智慧中的“四象”哲学，解析人类市场营销中的时间规律：如何适时把握商机，确定自己的商业模式，获取商业成功。古人言：“两仪生四象，四象生八卦，八卦定吉凶，吉凶生大业。”就本书而言，就是通过对不同市场发展共同遵循的太阴、少阳、太阳和少阴四个基本发展阶段的解析和界定，帮助大家明晰时间长河中市场千变万化背后不变的发展规律，既知其然，更知其所以然。极往知来，游刃有余。

This book systematically elaborates on the origin of Chinese commerce through detailed historical literature and latest archaeological achievements, including the Chinese commodity view of "Ren, Yong, Firm, and Firm", the Chinese merchant view of "Zhi, Yong, Ren, Strong", the Chinese price view of "both agriculture and the end", and the Chinese market view of "Harmony between Heaven and Man". This helps marketing scholars and practitioners to extricate themselves from the knowledge of division and fragmentation, gradually form the peak perspective of marketing, and experience the overall understanding of "seeing all mountains at a glance". On this basis, this book creatively applies the "Four Symbols" philosophy in the wisdom of the Book of Changes to analyze the temporal patterns in human marketing: how to seize business opportunities in a timely manner, determine one's own business model, and achieve commercial success. As the ancient saying goes, "The Two Yis give birth to the Four Elephants, the Four Elephants give birth to the Eight Trigrams, and the Eight Trigrams determine good or bad fortune, and good or bad fortune leads to great success." In this book, it is through the analysis and definition of the four basic development stages of Taiyin, Shaoyang, Sun, and Shaoyin that different markets follow together, to help everyone clarify the unchanging development laws behind the ever-changing market over time, not only knowing its nature, but also its reason. Knowing the past with ease.

作者简介 About the Author

贾利军

心理学博士，华东师范大学经济与管理学部教授，企业管理专业博士生导师，中医学客座教授，东方营销学派代表性学者，中国管理50人成员。主要研究方向为东方营销学、人力资源开发、易经易理等。先后受聘国务院就业工作领导小组办公室、教育部就业创业指导委员会及就业统计与评价专家组。曾在美国康奈尔大学东亚研究中心担任客座研究员，现任中国企业管理研究会企业文化专委会副主任、中国劳动经济学会职业开发与管理分会常务理事、上海市管理教育学会东方营销学专委会主任等职务。长期致力于中国传统文化的当代管理学应用，拥有二十年管理咨询实战经验，为近百家企事业单位提供过管理咨询及培训。

Jia Lijun

Ph.D. in Psychology, Professor of the Department of Economics and Management at East China Normal University, Doctoral Supervisor in Enterprise Management, Visiting Professor of Traditional Chinese Medicine, Representative Scholar of the Oriental Marketing School, and 50 members of China Management. The main research directions include Eastern Marketing, Human Resources Development, and the Yi Jing Yi Li. I have been successively employed by the Office of the State Council Employment Work Leading Group, the Employment and Entrepreneurship Guidance Committee of the Ministry of Education, and the Employment Statistics and Evaluation Expert Group. Previously served as a visiting researcher at the East Asian Research Center at Cornell University in the United States. Currently, he serves as the Deputy Director of the Corporate Culture Special Committee of the China Enterprise Management Research Association, Executive Director of the Career Development and Management Branch of the China Labor Economics Society, and Chief of the Oriental Marketing Special Committee of the Shanghai Management Education Association. We have been committed to the application of contemporary management studies in traditional Chinese culture for a long time, with 20 years of practical experience in management consulting. We have provided management consulting and training to nearly a hundred enterprises and institutions.

封面及内文图片 Images of Cover and Inner Page